As a lead Creative Strategist in Medium's in-house creative agency, I creative-directed and produced a custom editorial series for Bose to support a new product launch.
The Sound of Innovation
In June 2016, Bose launched two new models of noise-canceling headphones. To drive awareness and engagement with the brand, they engaged Medium to create an editorial series about how sound impacts your daily life. I creative-directed and produced seven stories by journalists, musicians, and influencers. To specifically highlight Bose's leadership in consumer technology, I sent a photographer and writer to the company's headquarters to create a behind-the-scenes brand story. This piece became one of our best-performing 'brand portraits.'