As a lead Creative Strategist in Medium's in-house creative agency, I developed a custom editorial series for Macy's that aligned with their cross-channel influencer campaign for holiday.
The Santa Project
For holiday 2016, Macy's ran an inspirational brand campaign promoting belief in Santa Claus and the magic of Christmas. While other platforms focused on video, Medium delivered engaged time with long-form stories to the campaign. I commissioned seven original stories from our writers in our influencer network, including Virginia Heffernan and Emma Gannon, as well as accompanying artwork from Cecile Loup. I oversaw the art direction and production of the Santa Project publication, and managed the content roll out through to completion. Two stories from the campaign were organically selected as editors' picks by Medium's curation team.